I’m Ya Mallen Jagne, a brand and marketing strategist living in The Gambia. I build and execute brand and marketing strategy for businesses, and I want to see companies that prioritise collective gain over mindless accumulation win. In 2022, I co-founded Brandr, The Gambia’s first full-service branding and marketing agency, where I worked as Managing Director, Brand Strategist, and Copywriter until early 2025. I’ve worked with some genuinely inspiring brands over the years. Nolwen is my way of keeping the door open for opportunities to help exciting, world-shifting businesses in defining their voice and finding their community—while working full-time as Senior Marketing Manager at Wave Gambia. Beyond that, I’m a lover of literature, a storyteller, a gardener, and a curator of artisanal pieces. I also spy on birds for fun. Somewhere on the internet, there’s an old blog where I post something once a year or so. Thanks for visiting. And please, help yourself to the free brand clarity workbook, if nothing else.